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Zappos uses Instagram to personalize clothing recommendations

Zappos IG account

We love shopping online and we love having personalized recommendations. Who doesn’t, and what could be more convenient? Well, Zappos has decided to take Instagram to a whole new level by inviting Instagrammers to use the hashtag #NextOOTD when posting their outfit-of-the-day. When a user uses the hashtag #NextOOTD the Zappos team will send them a personalized shopping recommendation based on their style in that image. There are 23 million Instagram users posting OOTD pics and Zappos wants in. “Personal shopping

Going virtual with TOPSHOP

topshop_flagship

Fashion week might be over stateside, but across the pond TOPSHOP made waves by creating a virtual Fashion Week world. This shouldn’t come as a surprise, considering TOPSHOP has used technology, like the Chirp app, to enhance its Spring 2014 collection at London’s Fashion Week. The retailer’s high-end ready to wear line, TOPSHOP Unique, explored new territory by partnering with the tech-savvy creative firm Inition to create a 360-degree virtual experience. Custom-made headsets came preloaded with backstage footage, celebrity arrivals,

Ralph Lauren Goes Beyond Uniform Design for the 2014 Winter Olympics

Ralph Lauren Team USA Home Scroll

The 2014 Winter Olympics gave each country a chance to show off their pride and style. This year, the Sochi Olympics provided the American brand Ralph Lauren a chance to design the Olympic uniforms for Team USA, and the opportunity to design a beautiful campaign to offer viewers an insider’s look into the Olympic games. This promotion allowed Ralph Lauren to turn itself into a news source and an authority on the games in general. Ralph Lauren’s stimulating and interactive

Did you RSVP?

J Mendel fall_14

Rebecca Minkoff, J. Mendel, and Marc Jacobs were just a few brands that leveraged their email subscribers for NYFW marketing. This year brands created allure by offering their email list various ways to “RSVP” to their NYFW show. This engaged the audience and made them feel like they are on the exclusive list. Rebecca Minkoff sent subscribers through an RSVP call to action that landed on a Facebook invite. This not only allowed subscribers to stay updated, but it gave email subscribers a