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Going virtual with TOPSHOP

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Fashion week might be over stateside, but across the pond TOPSHOP made waves by creating a virtual Fashion Week world. This shouldn’t come as a surprise, considering TOPSHOP has used technology, like the Chirp app, to enhance its Spring 2014 collection at London’s Fashion Week. The retailer’s high-end ready to wear line, TOPSHOP Unique, explored new territory by partnering with the tech-savvy creative firm Inition to create a 360-degree virtual experience. Custom-made headsets came preloaded with backstage footage, celebrity arrivals,

Ralph Lauren Goes Beyond Uniform Design for the 2014 Winter Olympics

Ralph Lauren Team USA Home Scroll

The 2014 Winter Olympics gave each country a chance to show off their pride and style. This year, the Sochi Olympics provided the American brand Ralph Lauren a chance to design the Olympic uniforms for Team USA, and the opportunity to design a beautiful campaign to offer viewers an insider’s look into the Olympic games. This promotion allowed Ralph Lauren to turn itself into a news source and an authority on the games in general. Ralph Lauren’s stimulating and interactive

Did you RSVP?

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Rebecca Minkoff, J. Mendel, and Marc Jacobs were just a few brands that leveraged their email subscribers for NYFW marketing. This year brands created allure by offering their email list various ways to “RSVP” to their NYFW show. This engaged the audience and made them feel like they are on the exclusive list. Rebecca Minkoff sent subscribers through an RSVP call to action that landed on a Facebook invite. This not only allowed subscribers to stay updated, but it gave email subscribers a

Rebecca Minkoff uses video app Keek to give a behind the scenes look at NYFW

Rebecca Minkoff

We’ll admit it, watching designers take their collections to the next level through the use of technology has to be one of our favorite things. And Rebecca Minkoff has proven herself as one of the most tech-savvy designers around. She has launched entirely digital storefronts, created hype about a collection via Snapchat, and partnered with Google to host a shoppable hangout.   Feb 7, 2014 | Prettified @stilacosmetics @essie #RMFALL #NYFW by RebeccaMinkoff on Keek.com   Naturally, we were excited